Go ahead and name a cool McDonald's commercial that you've seen lately.Yeah, us neither. The McChronicles gang thought about it for a while, then, when stumped, turned to the internet. It seems that the last really great ad from McDonald's was way back in 1993. The ad, called "Showdown", pits Michael Jordan against Larry Bird in an outlandish game of "HORSE" (or "PIG", depends on where you come from, or how much time you've got). Videolink compliments of our good friends at FastFoodWebLog (you should check these guys out).
Another great McDonald's commercial is the 1971 "Clean Up". It is said that this ad spawned the "You deserve a break today" jingle. The photo above is from that award-winner. No video link. Anyone?
We even unearthed a 2002 USA Today review of McDonald's that offered this tip, "For decades, McDonald's was almost as widely recognized for its advertising as for its food. In fact, some say the image created by the chain's early ad campaigns — "You deserve a break today" — helped establish the image of McDonald's as a place that is clean, wholesome and special. Its current slogan, "We love to see you smile," has little direct connection to the food, Hickok complains. It is rare, he says, for a fast-food campaign to be successful when it doesn't focus on the food. "
It's time to bust one loose!
Image: AdAge Website
The McChronicles: A blog about, not affiliated with, McDonald's.
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