Remember your very FIRST McDonald's drive-thru moment? Of course you don't ... that is unless it just happened. This exact experience is occurring for thousands of people every day in China.
As reported by The McChronicles, McDonald’s has been opening drive-thrus in China as the population moves up to car ownership.
The McChronicles was fortunate to accompany a college-educated, business professional on her very first drive-thru (McDonald's or otherwise) experience today. We noticed that, as we were leaving a McDonald's dine-in lunch, our friend, let's call her "Daisy", expressed some confusion as to just what the strange driveway was doing in the parking lot. As the "drive-thru" concept was explained it became clear that the idea was totally unknown to her. The more it was explained, the more confused Daisy became. So, we wheeled the vehicle around and drove thru.
Coming from the perspective where this moment is beyond taken for granted, it was exhilarating to "experience" it for the first time through Daisy's eyes.
When we dropped Daisy back at her office and described the experience to her colleagues, most were totally unfamiliar with the concept. More work to do!
PS: It was a thrill and an honor to capture Daisy's first-ever McDonald's drive-thru experience. The McChronicles considers this a very special once-in-a lifetime moment.
PPS: Daisy's first-ever drive-thru order? Orange juice.
Please comment and share YOUR first McDonald's drive-thru experience.
The McChronicles: a blog about, not affiliated with, McDonald's.
Images: The McChronicles.
Monday, 1 September 2008
McDonald's Drive-Thru: First-Time Experience in China
Posted on 00:01 by Unknown
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