"Big Mac: Inside the McDonald's Empire"

According to the CNBC website:

"Big Mac: Inside The McDonald's Empire" will premiere on Wednesday, July 25th at 9PM and 12AM ET. The show repeats on the following dates:

* Monday, July 30th at 9PM and 12AM ET
* Sunday, August 5th at 10PM and 1AM ET
* Tuesday, August 7th at 9PM and 12AM ET
* Tuesday, August 28th at 9PM and 12AM ET
* Sunday, September 2nd at 10PM and 1AM ET

The McChronicles watched this special and enjoyed it considerably. We were a bit surprised to hear the feeble negative commentary offered by a couple of people on the show. It seemed that the best they could muster were things like this:

• McDonald's largest burgers have a lot of calories
• some of the food McDonald's sells is not really great for a person
• etc.

We felt that the McDonald's executives interviewed did an excellent job of answering all questions openly and frankly. We really liked it when Jim Skinner agreed that certain combos had a lot of calories. He shared that people have to be responsible for their food choices.

It bothers us that most anti-McDonald's people point out that certain McDonald's items aren't high-quality foods while:

• ignoring the fact that some McDonald's offerings are, in fact, excellent choices
• failing to mention that EVERY mainstream grocery store also offers items which are not high-quality foods

We all know that the critics are blind to these issues since it does little to suit their purposes or gain them their 15 minutes of fame.

Be sure to check out the show's special detailed website which offers:

• program highlights
• a video gallery
• background on the show host

We would love to know what you thought of the CNBC McDonald's special report. Please comment.

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: CNBC website