
Actually, the card merely directs attention to a website that features interesting information on ... you guessed it. We found this regional focus quite unusual and interesting.
Upon investigation we found a colorful landing page - so far so good. Our first click sent us to an ad for a Disney film - and left us feeling like we were delivered to "adland" under false pretenses. Not what a loyal and curious consumer hopes for.

The McChronicles: A blog about, not affiliated with, McDonald's.
Images:
TOP: The McChronicles.
BOTTOM: McDonald's website screen grab.
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