Market research company Umbria Communications has released results from a recent study. One major point stands out: 41% of all fast-food mentions in over 10 million blogs mention McDonald's. This is more than twice as many as the #2-mentioned fast food purveyor mentioned. CMO Magazine's website provides a little data from this report (chart copyright Umbria Communications).
It is clear that people (especially bloggers) are tuned in to McDonald's. The McChronicles feels that it is due to their #1 position in the industry and because people expect so much from them. McDonald's has built an awesome brand, one that so many subscribe to. Their performance is now PERSONAL in so many ways.
The McChronicles genuinely hopes that McDonald's upholds the awesome brand they've created and delivers billions and billions of positive experiences for investors and for customers.
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