McChronicles

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Friday, 18 December 2009

McDonald's Bottle Deposit

Posted on 06:25 by Unknown
The McChronicles was perusing a McDonald's receipt while enjoying the new Mac Snack Wrap this week. In the process, we noticed we had paid a 5-cent deposit on our water bottle.

OK - that had slipped by us. We wondered WHEN it was instituted, how we had missed it, etc.

Then, when we were leaving, we wondered what to do with the bottle.

Habit had us simply dropping it into the trash. But, we knew that was the wrong maneuver (sidenote: our community has a very strong recycling program that sorts the stream in a recycling center). We didn't want to be throwing away money.

So, where to put the bottle? A quick scan revealed that there was no redemption center in the McDonald's. So, the only option was to bring the bottle home and put it in our redemption bin (to be brought to a redemption center at a later date).

We wondered how many people actually know they have paid a deposit, and how many people will overcome their habit of tossing the bottle into the trash, and how many people will eventually get the bottle where it belongs.

We mused that it would be very convenient if the McDonald's had an automated redemption machine (like the machines found at WalMart and other places) where we could deposit the bottle and collect a receipt for our 5 cents.

Of course, that creates headaches for the store - they don't exactly have tons of extra space available, nor were they designed for this.

Ultimately, we wonder if bottled water should even be offered. The McChronicles gets it when it comes to bottled water (we "get it" that it's not a clear and simple issue). Bottled water is convenient, trustworthy, portable, and safe (minimized spillage). We also know that tap water is a perfectly good alternative, assuming it is handled cleanly. But we wonder if a cup is any better than a bottle when it comes to recyclability, trash, sustainability, etc. There are pluses and minuses for both positions. We "get it" that there is no simple answer.

At a recent McDonald's "McGreen" event, "Water coolers were available as an alternative to bottled water, reducing bottled water consumption by 25 percent," according to a report by Nancy Mann Jackson. Maybe a water cooler-type of service is the answer?

It is extremely clear that McDonald's is one of the world's leading companies with regard to corporate responsibility and sustainability. As a customer, The McChronicles hopes that McDonald's can show us the way to a better place on this important and confusing issue.
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Posted in mcdonalds water bottle deposit sustainability recycling trash waste | No comments

Saturday, 31 October 2009

McDonald's Leaves Iceland

Posted on 11:05 by Unknown
"REYKJAVIK (Reuters) - Thousands of Icelanders lined up at McDonald's restaurants to order their last Big Macs before the U.S. fast-food chain abandons the crisis-hit island at midnight Saturday due to soaring costs."

This report is from Reuters and appeared on their website. The site also has a video and a deeper story - in case you want to know more.

The McChronicles: a blog about, not affiliated with, McDonald's.
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Posted in iceland | No comments

Monday, 12 October 2009

McDonald's Monopoly Game

Posted on 13:56 by Unknown
It's that time of year again.

Tell us your wildest McDonald's Monopoly game story.

The McChronicles: A blog about, not affiliated with, McDonald's.
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Posted in | No comments

La Mesa, California McCafe Has A Minor Issue

Posted on 13:48 by Unknown
McDonald's store #5252 in La Mesa, California had the McCafe retrofit, like most others in the USA. The McChronicles dropped in last week and noticed something slightly amiss - due to the McCafe.

We observed that, after our order was placed, the crew had to take an unusually long walk to get our food. We asked about it and were told that the counter was moved several feet forward during the retrofit, pushing the registers far from the food stations. The crew now has to really hustle to get back and forth.

Otherwise, the store is clean and the crew are quite warm and friendly. The store is in a great location (near a main road, within a shopping mall), easy to see and to get to/from, and offering ample parking.

The McChronicles: a blog about, not affiliated with, McDonald's.
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Posted in la mesa california mccafe | No comments

Wednesday, 30 September 2009

Follow McDonald's on Twitter

Posted on 08:34 by Unknown
http://twitter.com/McDonalds

Be one of the first to follow.
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Posted in social media twitter | No comments

Tuesday, 29 September 2009

None Of Us Is As Good As All Of Us

Posted on 09:26 by Unknown
Quoting from a communique The McChronicles received from McDonald's:

There are many rich stories about diversity and inclusion of all cultures in the book None Of Us Is As Good As All Of Us - stories of overcoming challenges, breaking the glass ceiling, shattering cultural perceptions, achieving great success despite hardships. These stories have never been told publically - about McDonald's business or the author herself. The author, Patricia Harris, is an African-American "farm girl" who has risen in the McDonald's organization from a secretary 30 years ago to become the company's Global Chief Diversity Officer today.

We're very proud that McDonald's is donating all profits from this book directly to Ronald McDonald House Charities (RMHC), so millions of children around the world and their families will benefit from the sale of this book through RMHC.

None Of Us Is As Good As All Of Us is being sold by all major national booksellers and online. All of its stories are compelling, and showcase McDonald's ongoing commitment to our people, supported by our long-term business plan, The Plan to Win.

If you are interested, the book can be purchased here.

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Posted in patricia sowell harris mcdonalds book none of us is as good as all of us diversity | No comments

Tuesday, 15 September 2009

McDonald's Goes Social with Station M

Posted on 15:35 by Unknown

Who has experience with McDonald's new social destination, Station M?

If you do, file a comment here, please.
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