McChronicles

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Sunday, 11 September 2005

Delivery

Posted on 10:07 by Unknown
In a previous posting the McChronicles noted a McDonald's bicycle in China. We assumed it was for deliveries but have never been able to confirm this. We were unable to locate the bike during a recent trip to China. Here is a previously-posted image of the bike.

The McChronicles just paid a visit to Singapore to investigate the latest McDonald's activities on that beautiful island state. We were long-aware that McDonald's deliveries are a standard activity, so we decided to test it out - in a big way. We threw a party that required a total of three delivery vehicles.

The large, complex order detail was handled via fax, to insure accuracy. Interestingly, since Singapore enjoys great weather, and for a variety of other reasons, many delivery vehicles are motorcycles. This case was no exception. The drivers were well-dressed in clean uniforms, very friendly, and helpful. These independent contractors had a seemingly-great allegiance to McDonald's and were exemplary representatives.
Our lunch arrived in style, on schedule, and contained in well-sealed, insulated packs. Surprisingly, the beverages were quite cold, with a lot of ice remaining (since Singapore is just 1-degree north of the equator it is HOT). Only the fries suffered (as they always do - everywhere - when there is a lag in time between cooking and eating). The price for the food and the service was fair.

The McChronicles is a great fan of this McDonald's delivery feature. It isn't a viable service everywhere, but it works great when the situation warrants.

Images: McChronicles
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Saturday, 10 September 2005

Open House

Posted on 12:37 by Unknown
The McChronicles notes a very unusual event going on this weekend in Shanghai, China. Several McDonald's are staging an "open house" and taking customers behind the scenes - behind the counter, and into the kitchen.

Applications appear at restaurants. They must be completed and approved prior to the big day. An applicant for the event must declare several things, including one's good health.

We also noted very slick TV commercials promoting the event. The spokesperson in the ads is an executive-looking older gentleman. He puts a lot of effort into indicating that people wil be impressed with the cleanliness, professionalism, and quality of McDonald's.

The McChronicles guesses (and this could be unfair of us to speculate) that these ads, seemingly aimed at parents, and the open house event itself, are intended to counter any possible negative feelings about McDonald's. Parents may be reluctant to let their kids hang out and eat at a place that they have misgivings about.

So, if you're in Shanghai over the weekend, like this little guy, carve out some time, fill out an application, and take the tour.

Images: McChronicles
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McCafé

Posted on 12:05 by Unknown
As in other countries, China enjoys a few McCafés.

This one, in the trendy Xin Tian Di area of Shanghai, offers a simple menu of teas, hot chocolate, coffee, cappucchino, latte, espresso, smoothie, and juice. Not seen on the menu are the few simple snacks that are offered in the case off to the side.

The McChronicles observed a few McCafés and found them all to be neat, clean, and fast.

According to bizjournals, in a 2001 release "McCafe was first introduced in Australia in 1993 and has become a successful enterprise in 17 countries with almost 300 McCafes worldwide. McDonald's is introducing McCafe for the first time in the U.S., making this the 18th country to debut the concept. All McCafes are within or adjacent to existing full-service traditional McDonald's restaurants. "

We wonder if this is getting too far removed from the core McDonald's brand or if it is an excellent marketing move. Only time will tell. We do know that the McCafé was analyzed by no less than the fine people at Harvard. Find their 2004 report at Harvard Business Online.

Image: McChronicles

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Tuesday, 6 September 2005

"Mind-Bendingly Curious"?

Posted on 20:58 by Unknown
According to The Basement, "Sometimes a blog comes along that is so mind-bendingly curious, that you just have to mention it. Today, that blog is McChronicles - Chronicling the McDonald's Brand Experience. This is a very interesting – and seemingly independent – look at the McDonalds brand. If you have customers like this guy – you should listen." Yes, we ARE independent. And we appreciate the kind words.

BuzzMachine has posted this comment from a reader, "The most interesting “corporate sheppard” blog I’ve seen lately was for McDonalds called The McChronicles. It’s a wonderful, if not odd, blog. " Thank you for the compliment.

And The McChronicles has been dubbed, "a customer evangelist" on the American Marketing Association's website. Yes, we really appreciate, and care about, McDonald's - from the customer point of view.
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McChronicles Shirt

Posted on 20:51 by Unknown
Jan-Willem is looking GREAT as he sports his McChronicles golf shirt in the Netherlands. Look below for a previous post to see how you can get your own McChronicles shirt.
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More, More, More

Posted on 19:35 by Unknown
Chinese McDonald's enjoy a large customer base. With expensive land prices, they struggle to accommodate as many customers as possible. Many sites put customers out on the sidewalk, or in 2nd-floor seating areas (in addition to ground-floor seating).

In this case, the seating is for a trendy McCafé. More on those later.

Image: McChronicles
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Monday, 5 September 2005

Hurricane Disaster Relief

Posted on 01:01 by Unknown
McDonald's Corporation has created a $2 million matching fund to match donations given at stores.

McDonald's is also working with the Federal Emergency Management Agency (FEMA) and the Red Cross to determine the most immediate and impactful ways to deploy McDonald's resources and distribution systems to help bring food, water and other supplies where it is needed most.

Many local McDonald's owner/operators are already helping to feed relief workers, and victims of the natural disaster.

Learn more.
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