RIP Herb Peterson

Who hasn't enjoyed an Egg McMuffin?Well, sadly, the inventor of that delightful creation has passed. Herb Peterson introduced breakfast to the fast food industry - and was well-known as a person who truly loved McDonald's.According to an article in the International Herald Tribune: The Egg McMuffin made its debut at a restaurant in Santa Barbara that Petersonco-owned with his son, David Peterson.Rest in pease, Herb.The McChronicles:a blog about,...

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Branding The Beach

Look at the top image. Wow! What a crowded beach. It is reported to be Haeundae Beach in Busan, South Korea. Note the red umbrellas. Notice anything special?Now take a peek at the bottom two images. Wow!The McChronicles: a blog about, not affiliated with, McDonald's.Images: floristone....

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Feng Shui? Of Course!

"The makeover is part of the attempt by Oak Brook, Ill.-based McDonald's Corp. in recent years to remodel hundreds of its restaurants to attract more patrons with unique decor and amenities that might entice them stay awhile."The "makeover"? Yes, the makeover to a more feng shui-pleasing environment in some McDonald's.Here's another telling quote from examiner.com:"It's successful as a design. It's got a very clean, open, airy appearance," said Elaine Bjorklund, a professor emerita of cultural geography at the University of Western Ontario in Canada,...

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Las Vegas McDonald's Disappoint

The McChronicles recently reported on a non-impressive McDonald's.We returned to check out a few more McDonald's and were equally disappointed. It seems that there is not ONE Vegas-themed McDonald's in the city.But, there is promise. There is one McDonald's on the strip that promises both a NEW SIGN as well as a NEW STORE!The McChronicles hopes that the new store reflects the glitz and glamor of Las Vegas.The McChronicles: a blog about, not affiliated...

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