McDonald's Angus Third Pounder

Well, the name certainly doesn't roll off the tongue, now does it? But the concept is intriguing. The McChronicles just read this on the QSR Magazine website:"McDonald's customers have shown strong support for the new Angus Third Pounders that debuted in Southern California last March. Positive customer feedback has prompted McDonald's marketing co-ops in New York and Central Ohio to introduce the newest line of hamburgers to its customers. ""Angus...

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McDonald's Moon Man Rises (again)

McDonald's Moon Man spearheaded the company's "Mac Tonight" promtional campaign years ago in the USA when they were introducing the concept of late- and all-night McDonald's service.Fast forward to today, and to China, where Moon Man has been called up for more duty.There are ads on TV, on the video screens in-store, on the doors, and even on flyers. Here's one such flyer that depicts 30 of the many stores here in Shanhgai that offer 24-hour service....

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McDonald's Personalized Word of Mouth Project

According to information The McChronicles recently received from the Word Of Mouth Marketing Association:McDonald's is currently working with Oddcast to create an avatar-based viral email campaign. At www.MySnackTime.com, users enter basic information about a friend or co-worker who they want to tell about the Chipotle BBQ snack wrap. This generates an email, which leads recipients to a personalized,snack-wrap-evangelizing avatar that knows just...

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McDonald's: In-Store Hygiene

Here is an example of a long-outdated practice that is (sadly) still in effect today in some locations.The McChronicles dropped into a McDonald's in Shanghai, China yesterday and saw something that it has reported on before. We remain dismayed to see unprotected (no paper wrapper) straws being dispensed from a box.While waiting for our order, The McChronicles observed customers dispensing bare straws, getting too many, rolling them out onto the counter,...

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McDonald's: China Olympics

McDonald's is a proud partner of the 2008 Summer Olympic Games in Beijing, China. With a year to go until the big event, McDonald's (in China) is really promoting the event.The McChronicles reports that the Suzhou, China McDonald's is curently sporting an abundance of Olympic rings throughout their restaurant. They're hanging from the ceiling everywhere.This is in addition to the flat screen video ads of the Olympics that are playing in the store....

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More On The Mega Mac

It's true, The McChronicles is a bit dazzled by the McDonald's Mega Mac. So here's a bit more:I like this guy's style (succinct):But this dude takes things too far (Go Matt!):The McChronicles: a blog about, not affiliated with, McDonald's.Videos: YouTube....

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Mexican Commentary on US McDonald's

Typically it is The McChronicles visiting various locales, commenting on this and that, but today the tables were turned. The McChronicles hosted a lunch in Upstate New York with two visitors from Mexico.As the food was enjoyed, and as we watched people coming and going, we had time for a quick interview. Interestingly, one visitor frequents McDonald's almost weekly (he has a young son) while the other visits about twice per year (shocking!).store...

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Double Filet-O-Fish: Just What Is Up???

As you know, The McChronicles first discovered the double filet-o-fish in Singapore. Then fell in love with it back home. Since then we've been ordering it with abandon.As reported, the first time we ordered it, the front line person was confused. The manager stepped in, made it look simple, and all was well. After several visits to the same McDonald's, things were going quite smoothly. Until today.Today The McChronicles ventured crosstown, to...

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Chinese Toy Recall

One big global story is the massive recall of lead paint-tainted toys from China. According to Ian Williams (on NBC Nightly News, tonight) 80% of the world's toys are made in China. Mattel, alone, is recalling over 10,000,000 toys.McDonald's sources toys from China. In a recent Wall Street Journal article we heard this about McDonald's:McDonald's Corp., one of the world's largest toy buyers, says the problem of lead paint is so widespread in China...

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The McChronicles: Interviewed By The Orange County Register

As previously posted, the OC Register has an excellent fast food blog. "The Fast Food Maven" is written by Nancy Luna - and it covers all aspects the the industry in Orange County, California.Nancy interviewed The McChronicles and her report was released today.Read the OC Register interview with The McChronicles.The McChronicles: a blog about, not affiliated with, McDonald's.Image: Fast Food Maven websi...

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McDonald's CHAMPION KIDS Program

From PR Newswire:McDonald's will launch its newest Olympic Games program, McDonald's Champion Kids, on Aug. 9, 2007 in Beijing. The program will enable up to 300 kids from around the world to travel to the 2008 Olympic Games to share their stories and experiences with their local communities and hometown news outlets. Through this once-in-a-lifetime journey, the children will have the chance to see the Games, meet Olympic athletes, visit cultural...

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McDonald's vs. McDonald's: Winner? McDonald's!

According to a story in this week's QSR Magazine:"Kids don't just ask for food from McDonald's," said Thomas Robinson, MD, director of the Center for Healthy Weight at Packard Children's and associate professor of pediatrics and of medicine at the School of Medicine. "They actually believe that the chicken nugget they think is from McDonald's tastes better than an identical, unbranded nugget."And:... researchers studied the taste preferences of 63...

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Fast Food Maven

The Orange County (California) Register has a really cool feature online. It is a blog about fast food, fast food culture, and fast food trends. It is called FAST FOOD MAVEN and it is written by Nancy Luna.We were e-introduced by a mutual friend (Jan-Willem, the prolific fast food blogger over at Fast Food Weblog - highly recommended) - THANKS, JW.The McChronicles recently interviewed Nancy and this is how it went:Q: How long have you been a fast...

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Double Filet-O-Fish TESTED

The McChronicles recently posted on something intriguing going down in Singapore, the DOUBLE FILET-O-FISH. Turns out it isn't all that unusual.Today we walked into our home McDonald's, flashed them a live view of The McChronicles website on our Treo and asked them if they could whip us up a DFOF. The register person had to ask, but the manager glanced at the image, smiled, and said, "Double filet-o-fish. Sure!" They even have a button for it on the...

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