Nutritional Information: McDonald's Be A Leader

So, the whole nutrition thing was heavy on our mind as we entered a McDonald's this week.We were thinking about how packaged grocery foods display nutritional info on the package, so we can make informed decisions BEFORE we purchase. Then, we recalled the requests for McDonald's (and all other fast food purveyors) to provide nutritional information on their products' packaging. But some people say that it would be too late to affect a purchasing...

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Atlanta Airport McDonald's

In October 2005 The McChronicles rattled about within the Atlanta Hartsfield-Jackson International airport, looking for a McDonald's. Problem was, there wasn't one. So we filed a complaint.Step two: we received a form letter in reply.Step three: A McDonald's appeared! Coincidence? Definitely.Anyway, we are glad to see that travellers can now eat at McDonald's while traipsing through the Atlanta airport.The Atlanta airport McDonald's sits within...

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McDonald's PlayPlace Delivers Value

The McChronicles recently received a message that contained this intriguing observation:"We lived in New York City for four years with our young kids. It's very hard to find places to play in the winter for kids because everyone's apartments are very, very small, and there are great indoor playgrounds, but they cost about $15 per person, so taking one kid is $30 (yes, you have to pay for parents). There's a great indoor playground at the 92nd...

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McChronicles Included in AP Blogging Article

The AP's Stephanie Hoo (business writer) contacted The McChronicles and requested an interview. Flattered, we accepted.Stephanie had a tight deadline, so we got right down to business. She seems to be a no-nonsense, quick talking person who is working both hard and in a hurry. She asked a series of rapid-fire questions and sounded like she was multitasking. There was a feeling of professionalism during the telephone interview.We covered a wide...

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The McChronicles: GRILLED

A Hamburger Today recently spoke with The McChronicles for their GRILLED interview series.The McChronicles has enjoyed AHT, and has followed their work studiously. And why not? Adam Kuban is an accomplished professional writer and an avid food blogger. We've learned a lot from him.The interview is not embellished and altered like so many other experiences we've had with the media. It appears true to the actual experience. What a refreshing treat.It...

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Seasonal McDonald's

Old Forge, NY is the home of an unusual McDonald's. "Why?" you ask. "Design? Service? Menu?"No, no, and no. It is unusual because it is open seasonally. We hear that it could be due to the fact that the resort community shrinks in the winter, or even that they can't find help at that time of the year.We posted on the Old Forge McDonald's previously, but now we are able to offer up two distinctly different images of the same store. As you can...

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CONSUMER REPORTS MAGAZINE: McDonald's Coffee Is #1

According to a recent report at MSNBC.com:Starbucks may be the world’s largest coffee shop chain in the world, but what they serve isn’t as good as what McDonald’s brews, Consumer Reports says.In the March issue, the magazine called the fast food giant’s Premium Roast “cheapest and best.” The coffee also beat out new offerings from Burger King and Dunkin’ Donuts.What's your opinion of McDonald's coffee?The McChronicles: a blog about, not affiliated...

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Pay By Phone

From mediabuyerplanner:Japanese mobile phone operator NTT DoCoMo is teaming up with McDonald's to offer electronic payments and special promotions for mobile users, reports BBC News (via MarketingVox). The deal could also provide invaluable information about customer behavior, Jupiter Research's Julie Ask said. "It gives both McDonald's and DoCoMo the opportunity to track consumers and their eating habits. Cash is more likely to be used in small...

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