McDonald's held their Q2 2006 Earnings Conference Call last week - read a transcript. In this open discussion with the investment world, James A. Skinner, Vice Chairman of the Board, Chief Executive Officer of McDonald's said (among many, many other interesting things):"We are connecting with customers on their terms, whether it is throughinternet blogs, text-messaging, or conventional advertising."The McChronicles is aware of several consumer-written blogs about the company (and we guess that there are a ton more that we don't know about), but...
Monday, 31 July 2006
CasimirN and the people from DallasPenn.com have delivered up an interesting video on the Big Mac - ahem - "The Ghetto Big Mac", aka "The most futuristic, illest sandwich ever". View the Ghetto Big Mac video.Lest anyone take this thing too seriously, allow us to quote CasimirN:...it's not meant to convert anyone. It's mostly intended to be funny andcelebrate the very human - borderline impractical - innovating enacted one nightby one hungry dude....
Friday, 28 July 2006
It's no secret, The McChronicles LOVES McDonald's new Snack Wrap. So it was no wonder that we dropped in for a Snack Wrap lunch this afternoon.It was raining cats & dogs and the drive thru was quite busy - as is usual when no one wants to get out of their car. We braved the rain, ran through the puddles, and entered the dining room ... only to find a long queue. We quickly discovered that there were 8 customers ahead of us, already waited on....
Thursday, 27 July 2006
...those were the words that were ringing in The McChronicles' ears as we toured the Cortland, NY McDonald's (store #5365).As we approached the store the exterior seemed almost nondescript. Yes, the store has a nice outdoor "al fresco" dining area, and yes, it is tidy.But, when we walked through the doors it was obvious that something very special happens here. First off, the place is very clean and tidy. No litter, no brooms, no mop pails, no dust...
Yuk!What has happened to the Clinton, NY McDonald's?The McChronicles dropped in for lunch to discover that the place was full of flies. That's extremely unappetizing and unhealthy.In addition, the place seems to be falling into disrepair. We noted that the bathroom doorknob was missing. Good thing we didn't need to get in there!This store is known for its neatness and friendliness. Looks like it is time to spruce up a bit.The McChronicles: A blog...
McDonald's new Snack Wrap is great.First reaction: it is like a small, tightly-wrapped soft shell taco. Unlike a taco, the Snack Wrap is neat, tidy, and not dripping.Taste: The McChronicles was a bit surprised (in this day and age of McDonald's strong emphasis on a healthy choice) to find the new wrap chock full of cheese, packed with fried chicken, and well-laden with a ranch dressing. It is noticeably rich and moist - making us feel that it may...
Several friends were gathered for some hot summer fun. It was getting late and we all were preparing to go home. The suggestion arose that we stop for ice cream before heading our separate ways. It was unanimous, we would drop by a McDonald's.After thinking this over for a minute it became clear why everyone was in agreement:McDonald's represents LITTLE RISK. Everyone knows what to expect. This is especially important when a person is in a strange...
The McChronicles was on a jaunt through the Southern Tier of New York State and came upon the McDonald's in Oneonta. The timing was perfect so we dropped in for a late lunch. Expectations were high - only to have them dashed by poor service, insects, and below-par food.Store: Oneonta, NYOnline Time: 45 seconds (no one was in line ahead of us)Order Wait: 2 minutesService: not rude, but unprofessionalQuality: fries were staleCleanliness: store was...
Wednesday, 19 July 2006
The McChronicles was perusing all things McDonald's when this image was discovered. It appears on danzden's Flickr account and just blows us away.It is an image of a McDonald's billboard (in the USA - learn more here) that is also a sundial. But not just any sundial. This timekeeper lets us know which McDonald's item we should be eating at the current moment. Just brilliant!!!McDonald's fans LOVE to see the company doing really cool things. Kudos...
Tuesday, 18 July 2006
The McChronicles was tipped off to an interesting Japanese activity by Craig Maginness' GOING GLOBAL blog. Bruce links to an interesting review of the Shaka Shaka Potato by Japundit. Interestingly, this "technique" is something The McChronicles has been doing for years. But we've never taken it to this level.In a nutshell, Japanese McDonald's seem to have rebranded and expanded the interest in the french fry by promoting a technique for adding spices....
Sunday, 16 July 2006
The McChronicles has never heard of a McDonald's that is open only for certain seasons throughout the year - until now.The Old Forge, NY McDonald's (located in the heart of New York's Adirondack Mountains) is nestled in a community that caters to summertime hikers, boaters, swimmers, and the like ... as well as to skiers and snowmobilers who enjoy the winter. During the off seasons, the village is empty.Accordingly, their McDonald's is only open...
The McChronicles was feeling a bit groovy, so it dropped into San Francisco's Haight-Ashbury district, birthplace of the hippie revolution.Many McDonald's offer a unique theme, suited to the locale or region. We hoped to enjoy a hippie-type theme, or something celebrating the psychedelia that Haight-Ashbury is so famous for. Imagine our disappointment when, upon entering, we discovered that this store had NO particular theme, and was decorated only...
The McChronicles passed through the Detroit airport recently. While there we dropped in (twice) to the McDonald's in terminal A.The McChronicles is well-experienced with airport McDonald's, having sampled them worldwide. Unfortunately, this store doesn't rank too highly in that category. Here's why:Slow service: when the line at the register grew long, this team did a good job of organizing the customers, directing us to the next available register,...
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