I'm Wearin' It (not)

As usual, our good friends at Fastfoodweblog have tipped us off to something exciting. Seems McDonald's nostalgia has become one of this Spring's fashion "must haves".According to an article in Pittsburgh's post-gazette.com, "One of the hippest designs showing up on must-have fashion lists for spring doesn't come from Prada or Marc Jacobs. Instead, it is a line of vintage T-shirts emblazoned with a McDonald's logo."Well, The McChronicles was down...

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The McDonald's You Don't Know

Squidoo is a website that allows people to make "their own "lenses" on their favorite stuff and ideas". One of the coolest "lenses" is about, you guessed it, McDonald's!This lens, called The McDonald's You Don't Know, is written by Steve Wilson, McDonald's Senior Director of Web Communications. He introduces the site as follows:"The golden arches are a global icon and a familiar part of many local landscapes. Most of us have frequented more than...

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Appreciation

Flickr is a great photo sharing tool. People use it for many purposes. One cool way that The McChronicles has seen it used is to share and enjoy images of various McDonald's restaurant designs.The person behind this is named mckroes, and we suggest you check out their interesting collection of McDonald's store images. Most images are of stores in Europe, particularly The Netherlands (a truly beautiful country and people).mckroes says, "McDonald's...

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McDonald's Global Casting Call

McDonald's Senior Director of Web Communications, Mr. Steve Wilson, reminds The McChronicles readers to check out the McDonald's Global Casting Call site. It is an opportunity for you to get your picture on McDonald's bags and cups next year.Just direct your browser to http://www.mcdglobalcasting.com/ and let the creative juices flow.The McChronicles: A blog about, not affiliated with, McDonald's.Image: McDonald's Global Casting logo, from the McDonald's...

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The "Big Mac Index"

Did you know that economists use the local value of a McDonald's Big Mac as a guide for evaluating currency?The Economist magazine's website reveals the details behind this intriguing fact. The Big Mac Index (a part of "Burgernomics") is explained on the site as follows:"Burgernomics is based on the theory of purchasing-power parity, the notion that a dollar should buy the same amount in all countries. Thus in the long run, the exchange rate between...

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McDonald's Videos

Check out the McDonald's clips on Google Video. 118 at this posting.This feature will likely explode as video on line burgeons.The McChronicles: A blog about, not affiliated with, McDonald's.Image: Screen grab from Goog...

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Fighting Through The Clutter

There is a ton of competition for a person's attention on the streets of China. The McChronicles grabbed this image while walking the streets of Shenzhen in southern China.In this case, customers are guided as to where and how to cross the extremely busy street so they can get to the store.The classic McDonald's red and yellow logo colors are extremely similar to the traditional Chinese red and yellow which are used in great abundance throughout...

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The McChronicles Meets Its Waterloo

The Waterloo, NY McDonald's (store #3481) offers up a convenient, clean, and festive environment in which to eat. Additionally, it features a huge, outdoor Play Place. Parents and kids will really dig that.Unfortunately, The McChronicles recent visit to this store didn't go too well. Here's why:Issue #1: We enquired as to the differences between the three salads. The crew person didn't know or couldn't articulate them. The manager, when asked to...

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Singapore's Jurong Super Bowl McDonald's: Nice

When a person is out in the industrial west side of Singapore and hankerin' for a McDonald's meal, the Jurong Super Bowl McDonald's is the perfect spot to pick.The McChronicles likes this store for its convenient location, the polite and capable crew, and for the clean dining room.At first glance, there doesn't seem to be anything special about this store, but the details begin to grow on you after a while. Speedy, clean, friendly, bright ... just...

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Chicago's O'Hare Airport International Arrivals McDonald's

The McChronicles remains puzzled as to why McDonald's doesn't spruce up their store that is situated on the traveler's right as they emerge from customs at Chicago's O'Hare Airport.This store ( not a restaurant - a walk-up only) always seems to look like it isn't quite done with construction. Maybe it's the color scheme, or maybe it is due to the airport property that is adjacent to the store front. Whatever it is, The McChronicles feels that this...

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Singapore's Tanglin Mall: Still Kind of Poor

Singapore's Tanglin Mall McDonald's is a very convenient store - and it exists in a fairly high-scale area. So why does it consistently disappoint?As The McChronicles has noted in the past, the decor is uninspired, and the interior is very noisy (due to hard walls and glass). Additionally, the crew does little to keep the place sparkling clean. The service seems below average, too. It wouldn't be too hard to benchmark some of the local stores that...

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